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Case study · GrabFood · Patong, Phuket, Thailand
USSR Phuket: Restaurant revival: revenue x3.9 in 2 months
April — May 2026 (2 months of work)
x3.9
revenue
x7.4
orders
24x
ads ROAS
The situation before we started
A restaurant in Patong doing 8 orders and 9,440 THB a month before we came in. With a 3,977 min/month offline rate, the restaurant was closed to the algorithm and customers for days at a time.
- Offline rate up to 3,977 min/month — completely invisible for days
- No ads — the account wasn't being indexed by the algorithm
- Rating 4.5 with few reviews — the algorithm gave no impressions
- No keyword work — zero search impressions
- Operational metrics at zero — no prep-time data at all
What we did — a 4-track strategy
1
Operational revival
- Eliminated offline rate: 990 → 0 min/day
- Fixed account operating hours
- Monitoring of closures and stock-outs
- Staff training on order handling
2
SEO & keywords
- Audit and optimization of name and description
- Keyword map: Phuket + Patong
- Queries injected into the menu
- Keyword strengthening through conversions
3
Ads launch
- GrabAds from zero — first order on day 3
- Manual CPO control: 5–10x more impressions
- Scaling: 0 → 1,316 THB/month
- Peak ROAS of 24x
4
Analytics & rating
- Weekly reports and KPIs
- Rating lifted: 4.5 → 4.8
- A/B tests of items and prices
- Conversion funnel control
Key results
x3.9
revenue growth
9,440 → 36,810 THB/mo
x7.4
order volume
8 → 59 orders/mo
24x
peak ROAS
May 2026
∞
impressions growth
0 → 7,481 a month
4.8
rating now
was 4.5
0
offline min/day
was 990 min/day
| Metric | Before | After |
|---|---|---|
| Monthly revenue | 9 440 THB | 36 810 THB |
| Monthly orders | 8 | 59 |
| Offline rate | 3 977 мин/мес · min/mo | ~0 |
| Rating | 4.5 | 4.8 |
| Search impressions (month) | 0 | 7 481 |
| New customers (month) | — | 32 |
| Ads ROAS | 0 | 24x |
The GrabFood data
Real client data from GrabMerchant.
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